DOOH: A CONVENIENT MODERN SPIN ON AN OLD IDEA
Digital out-of-home (DOOH) advertising is one of the fastest growing forms of advertising today, specifically because it is in many ways very attractive. Case in point: it is completely resilient to some of the typical problems nagging online advertising. DOOH offers some of the advantages of the technology used in online display advertising, such as targeting and enhanced traffic data, but at the same time it is completely immune to ad blockers, and OOH ads cannot be skipped by the user. Also, DOOH requires a certain level of creativity to grab attention – something that has decreased over time with online display ads.
Here are a few of the places that often make use of DOOH media:
- Shopping malls and retail stores
- Movie theatres and arenas
- Medical waiting rooms
- Airports, train stations and bus shelters
- Beside major roadways